SEO Project Readiness Checklist

Define the outcome

Name the service, product or market that needs improvement. Specify a business outcome such as qualified enquiries or product purchases, and identify the page types involved.

Capture the baseline

Record relevant landing pages, search performance, conversion definitions and recent site changes. Note missing access or unreliable measurement.

Identify the constraint

List the suspected technical, content, authority or measurement issue, the evidence supporting it and what would disprove it.

Assign ownership

Name the person who can approve content, change templates, deploy fixes and verify results. Identify dependencies before promising a completion date.

Define acceptance

Write what must be delivered and how it will be checked. Distinguish completing an implementation from observing a later search outcome.

Record the next action

Finding: ___. Evidence: ___. Owner: ___. Due date: ___. Acceptance check: ___.

Review technical readiness or work through the visibility audit framework.