Custom growth project
Connect the systems around the search funnel without coupling the website to one vendor.
Design and build the operational handoffs between forms, marketing automation, funnel platforms, analytics, CRM and reporting systems.
Custom quote · fixed scope · approval required for material changes
- 01Integration architecture
- 02Webhook/API design
- 03CRM or funnel mapping
- 04Marketing automation
- 05Call tracking setup
- 06Custom dashboards and QA
When to use it
Scope this separately when the opportunity is concentrated enough to deserve a project.
Growth Services sit beside managed search work rather than inside every retainer. The goal is to make scope boundaries clearer, not to create surprise add-ons.
Lead data is copied manually between systems.
Attribution disappears after form submission.
A new funnel platform needs a durable integration architecture.
Project model
Evidence → scope → build → verify.
Define the constraint
Start from the search, funnel or operational evidence that justifies the project.
Lock the scope
Agree the deliverables, required inputs, acceptance criteria and limits on included work.
Implement
Build the agreed work without silently expanding into unrelated tasks.
Verify
QA the output and, where measurable, reconnect it to the visibility or conversion signal that started the project.
Typical scope
What this project may include.
Commercial terms
A scoped project—not open-ended hourly billing.
Your proposal sets out the deliverables, fixed project price and agreed labor limit. Work outside that scope requires your approval before it starts.