Custom growth project
Create interactive assets worth finding, using and citing.
Build calculators, quizzes and assessments when an interactive experience can create more decision value than another static article.
Custom quote · fixed scope · approval required for material changes
- 01Use-case design
- 02Logic and data model
- 03UX/content structure
- 04Development
- 05Lead capture where appropriate
- 06Measurement
When to use it
Scope this separately when the opportunity is concentrated enough to deserve a project.
Growth Services sit beside managed search work rather than inside every retainer. The goal is to make scope boundaries clearer, not to create surprise add-ons.
The audience has a repeatable decision that can be modeled.
A useful tool can create differentiated information gain.
The funnel needs a higher-value engagement asset.
Project model
Evidence → scope → build → verify.
Define the constraint
Start from the search, funnel or operational evidence that justifies the project.
Lock the scope
Agree the deliverables, required inputs, acceptance criteria and limits on included work.
Implement
Build the agreed work without silently expanding into unrelated tasks.
Verify
QA the output and, where measurable, reconnect it to the visibility or conversion signal that started the project.
Typical scope
What this project may include.
Commercial terms
A scoped project—not open-ended hourly billing.
Your proposal sets out the deliverables, fixed project price and agreed labor limit. Work outside that scope requires your approval before it starts.