Custom growth project
Build authority where the market evidence says it matters.
Use citation, source and competitive intelligence to scope larger authority initiatives beyond the managed search program.
Custom quote · fixed scope · approval required for material changes
- 01Authority opportunity analysis
- 02Source/citation mapping
- 03Asset strategy
- 04Outreach coordination
- 05Digital PR campaign support
- 06Citation and retest measurement
When to use it
Scope this separately when the opportunity is concentrated enough to deserve a project.
Growth Services sit beside managed search work rather than inside every retainer. The goal is to make scope boundaries clearer, not to create surprise add-ons.
Competitors consistently own influential sources.
AI visibility depends on third-party evidence the brand does not control.
A category requires stronger authority assets and outreach.
Project model
Evidence → scope → build → verify.
Define the constraint
Start from the search, funnel or operational evidence that justifies the project.
Lock the scope
Agree the deliverables, required inputs, acceptance criteria and limits on included work.
Implement
Build the agreed work without silently expanding into unrelated tasks.
Verify
QA the output and, where measurable, reconnect it to the visibility or conversion signal that started the project.
Typical scope
What this project may include.
Commercial terms
A scoped project—not open-ended hourly billing.
Your proposal sets out the deliverables, fixed project price and agreed labor limit. Work outside that scope requires your approval before it starts.